You can follow a designer by clicking on the blue "+ Follow" button on the upper right of their banner image on their store page! Following designers is a great way to stay up to date on great new designs on TeePublic.
When you follow a designer it means you want to keep up with their work on TeePublic. Likewise, when someone follows you, it means they want to see more of your designs!
The only way to see who you are following is to create a storefront and click on the "following" button in the tab to the right of "Designs". Here you can also see who follows you! Don't want to sell with TeePublic but want to keep track of your favorite artists? No problem! Just make sure to create an account and upload a test or blank tile design to your storefront (to get access to your storefront). You can then deactivate or delete this design, but your storefront will remain. Here, you will find the features that allow you to track who you're following!