- What is off-site marketing?
- How does off-site marketing of your products work?
- Where can you advertise your products off-site?
- Why do you have the choice to advertise your products off-site?
- Where can I find the off-site marketing settings?
- Can I change my off-site marketing preferences?
- How do my off-site ads get created?
- I chose to advertise my products off-site. Why can’t I see them in any ads?
- Do I pay any fees to advertise my products off-site?
What is off-site marketing?
To bring more of your customers to your Artist shop and drive more of your sales, you can choose to advertise your products through off-site marketing on third-party ad platforms. This means you can automatically include your products in ads across the web that your customers can find on other sites. We’ve introduced new settings so you can choose to promote your products on third-party sites.
How does off-site marketing of your products work?
When you choose to advertise your products off-site, you are choosing to send information about your product to third-party advertisers who have algorithms to help surface relevant products to your potential customers who are searching or browsing their sites. Each ad platform has its own set of rules and guidelines to ensure that the most relevant, appropriate content is shown for a particular audience. This automatic, feed-based advertising is referred to as off-site marketing.
Where can you advertise your products off-site?
You can advertise on the following platforms:
- Google Display Network
Why do you have the choice to advertise your products off-site?
Independent artists have control over their products, including how their products are sold and advertised.
Where can I find the off-site marketing settings?
You can find the “Off-site Marketing” setting under My Account > Account Settings
Can I change my off-site marketing preferences?
You can change your preferences at any time. Please note, there can be a delay of several days after you add or remove your products from the automatic feeds.
How do my off-site ads get created?
Nobody manually creates your ads, and your products are not guaranteed to show up in off-site marketing at all. This can depend on the advertising algorithms of third-parties and the off-site browsing activities of your potential customers. By choosing to advertise your products, you increase the chances of your products appearing on off-site ad platforms. You can increase the chances of your products appearing in ads by selecting tags, titles and descriptions that you think might be relevant to your customers.
I chose to advertise my products off-site. Why can’t I see them in any ads?
Third-party ad platforms use algorithms to show ads to their users (and your potential customers) based on the profile and online activities of their users. This means you won’t always see your ads on those sites.
Do I pay any fees to advertise my products off-site?
Independent artists are not charged any direct fees to advertise their products off-site.